Robert Car • National Real Estate Investor
A new trend in the hospitality sector, dual-branding, is drawing strong industry interest, with developers and operators trying to double up offerings at a single property.
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There had been a number of dual-brand properties announced or launched in recent months. White Lodging is building and will manage a 495-room, dual AC Hotel by Marriott and Meridien Hotel by Starwood in downtown Denver. The developer has also started construction on a 32-story, 422-room Aloft and Element hotel in downtown Austin, Texas, which it will own in a partnership with REI Real Estate Inc. and Poe Cos. Noble Investment Group and IHG have a joint venture to develop a 235-room EVEN Hotels and Staybridge Suites combo in downtown Seattle.
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