By Hotel News Resource • November 5, 2015

Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its  Aloft brand has entered Kentucky with the opening of Aloft Louisville Downtown. Owned by Poe Companies, REI Development and White Lodging, and managed by White Lodging Services Corporation, Aloft Louisville Downtown is designed for the hyper-connected global traveller with 175 spacious loft-like rooms, tech-forward innovation and a buzzing social atmosphere.

“The vibrant city of Louisville is a great choice for the Aloft brand’s debut in Kentucky,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Aloft recently topped 100 hotels worldwide and continues its phenomenal growth, propelled by the success of its cutting-edge design, innovative technologies and active social scene.”

Located on the city’s revitalized Whiskey Row, Aloft Louisville Downtown is a short stroll to the Kentucky International Convention Center, the KFC YUM! Center, the Evan Williams Bourbon Experience and the Frazier History Museum. The hotel also provides convenient access to Churchill Downs – home of the Kentucky Derby, Fourth Street Live!, Actors Theatre of Louisville, the Kentucky Center for the Performing Arts, and the art galleries, boutiques and restaurants of the NuLu district.

Hotel facilities include a 24-hour gym, 2,750 square feet of flexible meeting space for both business meetings and social gatherings, re:fuel at Aloft – a one-stop gourmet grab & go food and beverage area – and Corner Restaurant & Bar, the hotel’s cocktail bar and eatery featuring more than 60 bourbon selections as well as locally-inspired pairings, such as a jerky and bourbon special. The dog-friendly, open-air patio and indoor space creates an approachable vibe on the historic Whiskey Row with a full bar featuring daily homemade cocktails, draft regional microbrews and wine selections. A new arrival to 1st and Main Street,Corner is a standout addition to the downtown Louisville scene.

“We are proud to introduce Starwood’s popular Aloft brand to Louisville and expect this sleek, new hotel will appeal to both business and leisure travelers visiting Derby City,” said General Manager Mark Batchik. “The opening of Aloft Louisville Downtown also marks another step forward in the redevelopment of the historic Whiskey Row.”

“The opening of the Aloft Hotel in downtown Louisville is an exciting part of the nearly 2,000 new rooms coming to the market in anticipation of the expansion of the Kentucky International Convention Center,” said Karen Williams, Louisville Convention & Visitor’s Bureau president and CEO. “In addition, from a leisure standpoint, its opening is perfectly timed for the resurgence of Whiskey Row and our growing Urban Bourbon Experience.”

The Aloft brand’s innovative and exclusive initiatives set it apart from the competition. Aloft Hotels recently announced the launch of SPG Keyless – an evolution of Aloft’s Smart Check-in – the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology is rolling out to all Aloft, Element and W Hotels Worldwide by year’s end. This forward-thinking initiative is part of the brand’s innovative DNA. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists and some of the hottest bands with Live@Aloft Hotel programming.

Aloft remains the fastest growing brand in the history of hospitality with 100 hotels in 16 countries now open and the company’s second largest pipeline. Fueled by accelerating demand in dynamic markets worldwide, Aloft continues to enter new markets including Munich and Stuttgart, Germany as well as expand its portfolio in Greater China to ten hotels by year’s end.

With 100 hotels open now in 16 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape.